Dan Lang2h
LikeCommentShare
Fathom Realty × OS SocialDone-for-you social for Fathom agents
Show up every week.Get found every day.
A private AI brain trained on your business, and a real creative team creating, optimizing, and publishing the content that keeps you visible and findable. You run the business. We keep it showing up.
Dan Lang2hKim Martin5h
LikeCommentShare
Fathom Realty1d
LikeCommentShare
Lori Muller1d
LikeCommentShare
Fathom Realty2d
LikeCommentShare
Fathom Realty3d
LikeCommentShare
Dan Lang2hLikeCommentShare
Kim Martin5hLikeCommentShare
Fathom Realty1dLikeCommentShare
Lori Muller1dLikeCommentShare
Fathom Realty2dLikeCommentShare
Fathom Realty3dLikeCommentShare
Real Fathom posts from the beta
What's included in OS Core for Fathom
A practical social system for the everyday agent.
✦
OS Intelligence setup
Private AI workspace preloaded with your business context, brand direction, and Fathom guardrails.
â–£
Custom branded content
Original graphics and messaging for your brand and market, published weekly to your profiles.
â–¶
Video support included
Up to 15 edited videos or reels: scripts, coaching, formatting, approved talent or your footage.
+
Unlimited submissions
Listings, just solds, testimonials, events, photos, announcements, through the OS portal.
â–¥
Reporting and visibility
Reach, impressions, engagement, themes, and trends. Dashboard plus a scheduled plain-language report.
âš¿
Simple Client Connect
Link the profiles you want supported. No passwords, no admin access required.
The ruleEvery piece is built to start a conversation. Conversation nurture, brand awareness, engagement, and appointment support, always pointing to how you want to be reached: text, call, or link.
OS Intelligence
An AI brain, built around you.
Every agent now has the same AI, and the feed can tell. What it cannot copy is a private, optimized brain built solely on you, directed by a creative team that produces the work.
01
Trained on you
Your voice, service area, niche, listings, ideal clients. Not a template library.
02
Applied to everything
Posts, captions, scripts, video, market updates, all from one brain. Nothing drifts.
03
Guardrailed
Fathom brand standards and real estate compliance, loaded from day one.
Send a listing, a just sold, or an update. It becomes part of what the system knows.
Five steps, one known path
Done in one sitting.
The questionnaire is the only heavy lift. Everything after it runs on a schedule you approve.
01
Tell us about your business
One questionnaire: you, your market, your listings, who you serve.
02
We build your OS Intelligence
Private AI workspace, trained on your brand, Fathom guardrails loaded.
03
Connect your profiles
Secure guided flow. No password handoff, no admin access.
04
Send us what matters
Listings, just solds, testimonials, events, photos. Unlimited.
05
We create, optimize, publish, report
You approve. We handle the rest and show what moved.
AI-optimized content
Made to be found in your market.
No one can guarantee a ranking. We build every piece to earn one.
Search intent and keywords
The questions buyers and sellers in your area actually ask.
Hooks and captions
The first ten words earn the next ten seconds.
Hashtags, alt text, and metadata
The details platforms and search engines read.
Platform formatting
Instagram, Facebook, LinkedIn, and Google Business Profile, each its own version.
Projected for 2027350 to 400 million
AI will continue to shape U.S. real estate searches as buyer discovery shifts from traditional search engines to conversational AI tools such as ChatGPT, Claude, and Gemini.
Already here61.3%
of buyer-side real estate searches already begin in an AI interface, not a search engine. That is 2026, not a forecast.
The gap90%+
of agents are effectively invisible in AI results. Your social presence is the evidence file AI reads to decide whether you are worth naming.
The work
Real video and social content, produced for Fathom leaders.
Not stock. Not templates. Every piece below was made for a Fathom leader on the program, in their voice, on their schedule.
Dan Lang, Kim Martin, Lori Muller, and Fathom Realty recruiting posts, all produced on the program.
Trust before transaction
Nobody calls a stranger.
The consumer who buys or sells with you decides you are trustworthy long before they ever contact you. They decide it in a feed, from content that showed up consistently and said something specific.
Content that only asks people to buy, sell, call, or click is asking for the last step first. The work is earning enough familiarity that when the need finally appears, you are already someone they recognize.
TakeawayYou are building a trusted local resource who happens to sell real estate, not someone who only appears online when they need a client.
01Know me
Personality, presence, community, story, face.
02Trust me
Consistency, professionalism, clear communication.
03Learn from me
Useful real estate knowledge and local expertise.
04Remember me
A recognizable presence, week after week.
05Call me
The person they think of when the need appears.
From Fathom leaders already on the program
In their own words.
I don't have to think about my content, videos, or posting. It is all done for me, and with everything else I have going on, that has been huge. I have seen more engagement on LinkedIn and my other platforms, and the quality is some of the best I have seen. Nothing feels generic. If you want a stronger social presence without managing it yourself, they are absolutely worth it.
Onboarding was simple and took just a few minutes. The content feels polished, high-end, and tailored to me rather than generic, and it is always customizable. I love how easy it is to upload new promotions and career highlights for Outsuite to market. Friends and clients have reached out noticing the change in my social media. It has been a pleasure working with the entire team.
Sign up. Then we take it from here.
Use the coupon code FATHOM2026 to save $100!
Once you sign up, you'll get a confirmation email with the link to your questionnaire and to connect your social profiles. That's the only heavy lift, and it's the last thing we ask of you.
Want to See it in Action?
Sign up here for a live demo. We'll walk you through the process.
Prefer to talk it through first? Call the OS team at 727-266-4522.